With the World Cup kicking off, it’s inevitable that we’d start to get bombarded by countless promos and partnerships in advertising. This one in particular, though, has captured our attention as we love the brash ‘American’ spin on Soccer Football. It reminds us of NBC’s ‘An American coach in London’ but ‘Foxified’.
The Guardian gave it and Fox’s approach to the World Cup a bit of a bashing but, with this advert, we want to give them a bit more credit where it’s due. There’s a huge element of tongue-in-cheek in there and while it gets a bit cringeworthy in places, for the most part it balances on the knife-edge and that’s where our attention is captured.
Also, you’ve got to love their description of the World Cup. That alone has got us excited for the competition.